3 Ways To Generate Custom Real Estate Transaction Data And Reports

Every decision you make within your real estate business should be driven by data. This is the surest way to make the best choices. However, only 25% of businesses currently use data to run their operations effectively.

The right real estate data can help you make informed decisions about recruitment, coaching, and marketing investments based on a consistently clear picture of your company’s performance and agent production.

Transaction data and reports provide necessary insight into company trends, pending commissions, and other critical aspects of your business.

Don’t repeat the mistake that 75% of businesses are currently making. Rely on real data to inform your decisions.

In this article, we discuss where you can find reliable data to make the right decisions for your real estate business.

What Is Real Estate Data?

Real estate data is information on the selling and buying of properties. Some types of real estate data may include:

The property address.
Sale prices.
Transaction dates.
Property characteristics.
How your agents are performing.
Pending transactions within your brokerage.
How many deals you’re closing.

Thoroughly analyzing real estate data can give you detailed insight into how your business is performing, real estate market trends, and the practical steps you can take to improve your company.

Where Can I Find Real Estate Data?

Government agencies and online platforms often collect data on market trends, property location, and transaction dates. But this may not be enough information to make informed choices.

Your multiple listing service (MLS), for example, may also be able to provide you with some real estate data for the area you operate in. However, the volume of information you get from these platforms is often limited.

Another source of data is the National Association of Realtors and other trade organizations. They can provide you with details about home buyers and sellers or the household income of a typical property investor.

The challenge with these sources of information is that they often don’t pertain directly to your business.

While this data may be helpful in analyzing the property market and determining how you can keep up with emerging trends, it doesn’t help you understand where your business is lacking and what you can do to improve.

If you want in-depth insights into how your business is performing, you might want to consider purchasing a tool that can help you extract data about your company to make informed decisions.

How to Get the Right Data for Your Real Estate Business

Investing in transaction management software like Paperless Pipeline allows you to adopt a data-driven approach to business decisions.

Here are the two types of reports you can generate with our tool to gain informed insights about your business to boost agent production, growth, and your bottom line:

📈 Download custom real estate transaction results

The first option on every Paperless Pipeline account dashboard is “Open Transactions”—and for good reason.

Closing real estate transactions is the key to your business success. This is why these property transactions should be at the heart of your process. However, you’ll find that the number of property transactions grows as you experience increasing success.

To make managing transactions simple, you can instantly filter results with seven attributes, including:

Status.
Label.
Side.
Location.
Date Range.

Additionally, you can sort your property transactions by seven different dates, including:

Close Date.
Listed Date.
Accepted Date.
Status Change Date.

Once you’ve applied your desired filters, you can download the results you generated. You can also completely customize how you want these reports displayed.

For example, you can determine whether you want a report that shows only the columns of data that you see on your screen or for the downloaded report to contain all available transaction columns.

To download custom transaction reports:

Click the “Download” button on the Transactions page above the displayed results.

Select the option to either include displayed or all transaction columns.

The Advanced Search section allows you to combine search and filter criteria for all the primary transaction fields—including date fields—saving you the time it takes to manually exclude unneeded property transactions. Learn how to Build Custom Reports →

📈 Download comprehensive real estate transaction data reports

A comprehensive list of all property transactions may be useful if you need more than a filtered view of your open transactions.

Paperless Pipeline allows admins to generate detailed transaction reports for the current year, the previous year, or the entire account. These transaction reports contain detailed information and, by default, include all data columns.

To pull a yearly report:

Click the desired spreadsheet option from the Downloads section of the menu on the left-hand side.

Download property transactions that were created in the current or previous year.

You can also click “Full Spreadsheet” to download property transactions regardless of the year they were created.

Once downloaded, you can open your report with your preferred spreadsheet application. From there, you can use macros, subtotals, filtering, and more to avoid repeating the same steps to customize your spreadsheets.

Want to see powerful tips and tools that will allow you to produce the exact data you need in a fraction of the time? Learn Spreadsheet Superpowers for your Pipeline Reports →

📈 Connect Paperless Pipeline to your other data tools

If you prefer to continue using your current data processing or tracking software, you can use Paperless Pipeline to connect to Zapier and provide a consistent source of transaction reports and data.

Read our full guide on connecting Paperless Pipeline with Zapier for more information.

With Zapier, you can connect Paperless Pipeline to over 3,000 other apps. The seamless connection allows sending information from your property transactions to one or more apps with a simple status change.

Learn more about connecting Paperless Pipeline to your favorite apps →

Real Estate Pros Love Paperless Pipeline

At a recent Paperless Pipeline roundtable event, transaction coordinator Brian Owens of Successful Closings LLC explained why Paperless Pipeline is the backbone of his business.

“We work hard to have a good reputation,” explained Brian. “Our business is built on referrals, and our marketing is based on saying to agents we have a system in place; nothing is going to slip through a crack; we don’t have dropped balls.”

He says that to ensure they’re 100% on top of what’s next or what’s missing, all they have to do is glance at Pipeline and see the notes or the tasks.

Gain Deeper Insights with Transaction Management Software

Whether you’re selling residential properties or are in commercial real estate, you need concrete data if you’re going to make informed decisions about your business.

Paperless Pipeline is the ideal tool for collecting and storing all the important data you need to run your real estate business. It’s also the software you need to generate comprehensive reports that can help inform your next move.

However, reporting is just one small part of what we do. Your transaction coordinators, brokers, and agents will all benefit from how Paperless Pipeline handles property transactions. Our software ensures you’re always on track and that nothing falls between the cracks.

Visit our website today to get a free Paperless Pipeline trial and experience the rich data you can access to make informed business decisions.