{"id":4692,"date":"2024-11-12T11:29:39","date_gmt":"2024-11-12T16:29:39","guid":{"rendered":"https:\/\/www.paperlesspipeline.com\/blog\/?p=4692"},"modified":"2025-01-23T12:39:11","modified_gmt":"2025-01-23T17:39:11","slug":"understanding-real-estate-drone-photography-plus-tips-on-how-to-get-the-best-shots","status":"publish","type":"post","link":"https:\/\/www.paperlesspipeline.com\/blog\/understanding-real-estate-drone-photography-plus-tips-on-how-to-get-the-best-shots","title":{"rendered":"Understanding Real Estate Drone Photography (Plus Tips On How To Get The Best Shots)"},"content":{"rendered":"\n
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Source: Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Using great photography is crucial for enhancing any real estate listing, as it\u2019s how you attract a buyer\u2019s attention. However, if you want your listings to really shine, you need to consider including aerial photos shot with a drone.\u00a0<\/p>\n\n\n\n

In fact, 68% of listings<\/a> that feature aerial shots perform better than those that don\u2019t. And over 80% of sellers would rather work with brokers and agents who use drones. <\/p>\n\n\n\n

You can either buy a drone and shoot aerial photography yourself or you can hire professional real estate photographers to do the work for you.<\/p>\n\n\n\n

In this guide, we\u2019ll walk you through what drone photography is, discuss the benefits of aerial photos for real estate properties, and provide some expert tips on getting drone photography right. We\u2019ll also include the top five drones for real estate to choose from.<\/p>\n\n\n\n

What Is Drone Photography?<\/h2>\n\n\n\n
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Source: Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Drone photography in real estate refers to using unmanned aerial vehicles (UAVs), commonly known as drones, equipped with high-resolution cameras to capture aerial images and videos of a property.<\/p>\n\n\n\n

This technology has transformed how real estate professionals can showcase listings by providing unique perspectives that traditional ground-level photography can\u2019t achieve.<\/p>\n\n\n\n

Below is a real estate listing from RE\/MAX<\/a> that includes stunning drone photography to showcase the property\u2019s features from an aerial perspective:<\/p>\n\n\n\n

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Source: RE\/MAX<\/a><\/figcaption><\/figure>\n\n\n\n

What Are the Benefits of Drone Photography for Real Estate Professionals?<\/h2>\n\n\n\n
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Source: Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Now that you know what drone photography is, let\u2019s take a closer look at the benefits it provides for brokers and agents:<\/p>\n\n\n\n

\u2705 Enhance your real estate listings<\/h5>\n\n\n\n

Including aerial photography in your real estate listings improves your chances of getting more viewings and closing deals. In fact, listings featuring drone aerial photography are 65% more likely<\/a> to have more in-person showings.<\/p>\n\n\n\n

Drone photography creates visually striking images that can make listings stand out on multiple listing service (MLS) platforms, websites, and social media. These shots can captivate buyers and encourage them to learn more about the property.<\/p>\n\n\n\n

\u2705 Give buyers a holistic view<\/h5>\n\n\n\n

97% of home buyers<\/a> expect holistic and high-quality drone photography in the listings they view online. Drones can capture images from various altitudes and perspectives, providing buyers with a full view of the property, including its layout and surroundings.<\/p>\n\n\n\n

For large properties, especially those with extensive land, drone photography helps capture the entire property size and scope in one frame, which can be challenging to achieve with ground-level photography.<\/p>\n\n\n\n

Drones can also create wide-angle or 360-degree views of a property, giving potential buyers a better sense of the space\u2019s proportions and panoramic views.<\/p>\n\n\n\n

\u2705 Improve your real estate marketing<\/h5>\n\n\n\n

Homes marketed with aerial videography and images typically command higher listing prices. Properties that are well-represented visually often attract more interest, leading to better offers. <\/p>\n\n\n\n

Drone photography also helps properties sell faster. Homes advertised with drone photos typically sell 68% faster<\/a> than other properties.\u00a0<\/p>\n\n\n\n

Using drone photography showcases professionalism and innovation in your marketing approach. Brokers and agents who use advanced tools like drones may attract more high-end clients and listings.<\/p>\n\n\n\n

\u2705 Provides context of surroundings<\/h5>\n\n\n\n

Drones can capture surrounding streets, parks, schools, and local attractions, often essential in a buyer\u2019s decision-making process.<\/p>\n\n\n\n

For homes situated on hills or near bodies of water, drones can clearly represent the property\u2019s elevation and surrounding landscape, which may be difficult to showcase otherwise.<\/p>\n\n\n\n

\u2705 Cost-effective results<\/h5>\n\n\n\n

Drones can capture photos and videos quickly and efficiently, saving time compared to traditional aerial photography, which may require renting a helicopter or airplane. We will take a look at the cost of drones later in this article.<\/p>\n\n\n\n

While this type of photography requires the upfront cost of purchasing a drone, it\u2019s usually more affordable than traditional methods, offering a cost-effective way to enhance the visual appeal of your property listings. <\/p>\n\n\n\n

How to Choose Your First Drone for Your Aerial Photography<\/h2>\n\n\n\n
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Source: Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

You now know how effective drone photography can be, but how do you find the right drone for your specific needs? In this section, we\u2019ll guide you through what you should consider when purchasing your first drone for real estate photography:<\/p>\n\n\n\n

\u27a1\ufe0f Camera quality<\/h5>\n\n\n\n

The main decision you need to make when purchasing a drone is the quality of its camera. Here are some specifications to look out for:<\/p>\n\n\n\n