{"id":4614,"date":"2024-09-30T12:56:45","date_gmt":"2024-09-30T16:56:45","guid":{"rendered":"https:\/\/www.paperlesspipeline.com\/blog\/?p=4614"},"modified":"2025-12-15T14:07:14","modified_gmt":"2025-12-15T19:07:14","slug":"how-to-create-a-facebook-business-page-for-real-estate-brokers-and-agents","status":"publish","type":"post","link":"https:\/\/www.paperlesspipeline.com\/blog\/how-to-create-a-facebook-business-page-for-real-estate-brokers-and-agents","title":{"rendered":"How to Generate Real Estate Leads On Facebook in 5 Steps\u00a0"},"content":{"rendered":"\n
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For many real estate agents and brokers, Facebook is the ideal platform for connecting with potential clients and generating leads. <\/p>\n\n\n\n

In fact, 90% of Realtors<\/a> use Facebook to promote their businesses, and the platform provides 52% of real estate professionals with high-quality leads.<\/p>\n\n\n\n

This article explains how to generate leads on Facebook, including how to get started, how to develop a Facebook marketing strategy, and the types of content and posts that create engagement.<\/p>\n\n\n\n

But first, let\u2019s take a deeper look at why your brokerage should be investing in Facebook marketing. <\/p>\n\n\n\n

Why Generate Real Estate Leads on Facebook?<\/h2>\n\n\n\n

Before you begin, it’s helpful to understand why Facebook remains one of the most powerful tools for real estate marketing and why many brokers and agents rely on it to keep their pipelines full.<\/p>\n\n\n\n