{"id":3996,"date":"2022-11-15T12:01:44","date_gmt":"2022-11-15T17:01:44","guid":{"rendered":"https:\/\/www.paperlesspipeline.com\/blog\/?p=3996"},"modified":"2024-08-19T09:49:00","modified_gmt":"2024-08-19T13:49:00","slug":"how-to-get-leads-in-real-estate-14-great-ideas","status":"publish","type":"post","link":"https:\/\/www.paperlesspipeline.com\/blog\/how-to-get-leads-in-real-estate-14-great-ideas","title":{"rendered":"How To Get Real Estate Leads: 14 Great Ideas"},"content":{"rendered":"\n
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Source: Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Generating quality real estate leads can be challenging. Around 41% of companies<\/a> struggle with developing a concrete lead-generation strategy and generating quality leads. <\/p>\n\n\n\n

However, if you run a real estate brokerage, getting leads needs to be your top priority. This is the main way you\u2019ll grow and sustain your business.<\/p>\n\n\n\n

If you\u2019ve just started your own real estate business, generating leads is critical to getting your first sale and earning revenue.<\/p>\n\n\n\n

But the real estate industry is highly competitive, and finding a reliable source of leads can be hard.<\/p>\n\n\n\n

Some real estate brokerages use lead generation companies to get more leads. However, real estate leads cost a lot if you outsource this function to another business. Luckily, it\u2019s more than possible to generate leads yourself.<\/p>\n\n\n\n

In this article, we\u2019ll share some top lead generation strategies to help you build a solid pipeline of real estate leads. We\u2019ll also explain how you can get high lead quality from each method.<\/p>\n\n\n\n

14 Real Estate Lead Generation Ideas<\/h2>\n\n\n\n

Now that you know how crucial real estate leads are to your real estate business, let\u2019s look at some ideas to generate leads so you can make more sales:<\/p>\n\n\n\n

1. Get referrals from family and friends<\/h4>\n\n\n\n
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Source: Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Around 41% of sellers<\/a> found their realtor based on referrals from friends and family.<\/p>\n\n\n\n

We always say family and friends are the best lead generation sources for exclusive leads as a new brokerage or real estate agent. <\/p>\n\n\n\n

That\u2019s because people are more likely to consider a recommendation from a friend or family member than from someone they have never met online. <\/p>\n\n\n\n

\ud83d\udca1 Pro tip for getting referrals from family and friends<\/strong><\/p>\n\n\n\n

You can gradually reduce the proportion of real estate lead generation that you do through personal contacts as your brokerage grows and starts to draw business through marketing and word of mouth. <\/p>\n\n\n\n

2. Get involved in the community<\/h4>\n\n\n\n
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Source: Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Building new personal and professional relationships is a great way to generate real estate leads.<\/p>\n\n\n\n

A good way to form these relationships is to get involved in your local community. This could involve helping out at your community center or a local charity. <\/p>\n\n\n\n

Below is a good example from a food charity called Parkland CARES<\/a> on LinkedIn. Journey Home Real Estate<\/a> helped out with this charity, and they will likely have formed many valuable relationships in doing so:<\/p>\n\n\n\n

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\ud83d\udca1 Pro tips for getting involved in the community<\/strong><\/p>\n\n\n\n

\u2714\ufe0f Be authentic: <\/strong>If you\u2019re working with a charity trying to make a hard sale, you\u2019ll quickly become unpopular and won\u2019t get many new real estate leads. Being authentic is a far better way to build new relationships within your community.<\/p>\n\n\n\n

\u2714\ufe0f Choose something close to your heart: <\/strong>Don\u2019t choose an activity or cause because you think it will give you the most real estate leads. Do so to make a difference and meet like-minded people. An opportunity to generate new leads will come naturally over time.<\/p>\n\n\n\n

3. Maintain relationships with past clients<\/h4>\n\n\n\n
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Source: Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Your past clients are your best customers\u2014they\u2019re the people you\u2019ve helped buy or sell a home for successfully. Typically, they will want to work with you again the next time they want to buy or sell a property. <\/p>\n\n\n\n

They\u2019re also likely to recommend you to others, making them an invaluable source of real estate leads. Around 76% of homebuyers<\/a> and 73% of home sellers will recommend their real estate agent to others.<\/p>\n\n\n\n

The problem is that many realtors don\u2019t do enough to maintain close, personal relations with former clients.<\/p>\n\n\n\n

Upon closing or on the moving-in date, they typically send a thank you note to the client and maybe a housewarming gift. <\/p>\n\n\n\n

Then, they simply add the client to their email database and send them the same generic content that everyone else receives. This is not enough for them to remember you. <\/p>\n\n\n\n

To maintain a meaningful relationship with your past clients, you need to check in with them regularly\u2014about four times per year. Doing this means you\u2019ll be the first person they think of when it comes to new deals and giving referrals. <\/p>\n\n\n\n

One great way to stay in touch with your past clients is to invite them to regular client appreciation events. Here\u2019s a good example from the Matt & Nate Real Estate Team<\/a>. They made arrangements with a local bar for their clients, put on live music, and gave out prizes\u2014their clients are sure to remember this exciting event:<\/p>\n\n\n\n

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\ud83d\udca1 Pro tips for maintaining client relationships<\/strong><\/p>\n\n\n\n

\u2714\ufe0f Send 3-4 SMSes per year: <\/strong>Short, personalized messages sent at appropriate times of the year\u2014like Easter or the holidays\u2014will keep you top-of-mind. Keep it simple, and don\u2019t ask for a referral just yet.<\/p>\n\n\n\n

\u2714\ufe0f Send follow-up emails: <\/strong>If you don\u2019t receive a response to your SMSes, send a follow-up email. This email should be one of care and concern for them. Don\u2019t put pressure on them to respond or send you real estate referrals.<\/p>\n\n\n\n

\u2714\ufe0fSend personalized, handwritten postcards:<\/strong> When it comes to important milestones like birthdays or moving-in anniversaries, make sure you send the client a personalized, handwritten postcard. This shows them that your gesture is genuine and not part of some mass lead generation campaign.<\/p>\n\n\n\n

4. Join professional real estate agent bodies<\/h4>\n\n\n\n
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Source: Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Meeting other real estate agents and brokers is a great way to generate new leads, as they may get more clients than they can handle. <\/p>\n\n\n\n

In this case, they\u2019ll want a reliable person to whom they can pass any additional leads. Similarly, they might get clients who don\u2019t fit their niche or who don\u2019t match their expertise that you can take on.<\/p>\n\n\n\n

The best way to network with other real estate agents is to join your local real estate association. They will run a calendar of events covering everything from networking to professional development. <\/p>\n\n\n\n

For example, Texas Realtors<\/a> holds a range of discussions, meet-ups, and conferences for their members:<\/p>\n\n\n\n

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\ud83d\udca1 Pro tip for joining real estate agent bodies<\/strong><\/p>\n\n\n\n

If attending events and networking aren\u2019t generating enough leads, consider increasing your profile at your real estate association. You can do this by offering to host events, run workshops and training seminars, or even serve on the organization\u2019s board. <\/p>\n\n\n\n

5. Join local business groups<\/h4>\n\n\n\n
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Source: Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

A good next step is to connect with the wider business community. This isn\u2019t just a worthwhile lead-generation technique for your real estate business\u2014you can also meet other professionals who may be able to provide you with services in the future. Examples include lawyers, accountants, and home maintenance providers. <\/p>\n\n\n\n

Examples of local business organizations that you could join include:<\/p>\n\n\n\n