{"id":3979,"date":"2022-06-01T10:18:38","date_gmt":"2022-06-01T14:18:38","guid":{"rendered":"https:\/\/www.paperlesspipeline.com\/blog\/?p=3979"},"modified":"2024-02-08T13:56:16","modified_gmt":"2024-02-08T18:56:16","slug":"real-estate-social-media-posts","status":"publish","type":"post","link":"https:\/\/www.paperlesspipeline.com\/blog\/real-estate-social-media-posts","title":{"rendered":"Real Estate Social Media Posts"},"content":{"rendered":"\n<p>Real estate social media posts are a great source of leads that require relatively little effort.<\/p>\n\n\n\n<p>A recent survey by the <a href=\"https:\/\/www.nar.realtor\/newsroom\/realtors-believe-drones-cyber-security-real-estates-most-impactful-emerging-tech\">National Association of Realtors<\/a> (NAR) found that social media gave its members the most quality leads of any digital tool.&nbsp;<\/p>\n\n\n\n<p>It also found that 53% of its members think that social media is the most useful technology available to them.<\/p>\n\n\n\n<p>We recently explained how social media can <a href=\"https:\/\/www.paperlesspipeline.com\/blog\/9-real-estate-social-media-tips-to-start-generating-leads-today\">start generating real estate leads<\/a> for your real estate business. In it, we included a few social media post ideas to get you started.&nbsp;<\/p>\n\n\n\n<p>But generating leads isn\u2019t the only thing that posts are useful for. You can also use them to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Attract talented real estate agents<\/li><li>Boost your brand<\/li><li>Grow your sphere of influence<\/li><li>Stay in touch with former clients<\/li><\/ul>\n\n\n\n<p>This article provides a list of ideas for real estate social media posts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Two Rules for Posting on Social Media Platforms<\/h2>\n\n\n\n<p>Before we begin, there are a couple of rules to bear in mind when it comes to your social media strategy. They are:&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. Create valuable content<\/h5>\n\n\n\n<p>If you create pointless posts just for the sake of it your social media connections will lose trust in you. Your posts don&#8217;t always have to be complex guides\u2014but they do need to be something that your clients and followers want to read.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Don\u2019t just post your own content<\/h5>\n\n\n\n<p>People don\u2019t want to be sold to on social media\u2014they want to engage. You should try to join in conversations and comment on other people\u2019s posts wherever you can. You\u2019ll probably gain more new followers by doing this than by creating posts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New Listings&nbsp;<\/h2>\n\n\n\n<p>Few people visit your website to find your listings\u2014instead they\u2019ll search on Zillow or a similar site. Instead, you can bring the listing to them by making it appear on their social media feed.&nbsp;<\/p>\n\n\n\n<p>The property market is competitive and buyers need to act fast. If you post new listings immediately they will be encouraged to follow you, so they see the latest properties first.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Most social media sites allow you to post multiple images of your property. Use the best image as the main photo, as this will draw more interest.<\/p>\n\n\n\n<p>\u2705 Include a detailed description with the information that buyers need, including number of bedrooms, size of garden and whether it has a garage.&nbsp;<\/p>\n\n\n\n<p>\u2705 Include a call to action explaining the next steps and how they can get in touch.&nbsp;&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Here\u2019s a great example from <a href=\"https:\/\/nickiandkaren.com\/\">Nicki and Karen<\/a> Luxury Real Estate on <a href=\"https:\/\/www.linkedin.com\/company\/nickiandkaren\/\">LinkedIn<\/a>. The description focuses on the beautiful surroundings which are reflected in the images. A link is provided to a webpage that provides floorplans and other detailed information.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/p0VBrFcxGCGuwHrP5rCIqTeREavO3hfSJ3k-4OIs8h_7f6mnD1CqvxppuM1H6YKRY1L_stbqFSgFx5Oqvx23N2NppSyF89zaWsLARxngC__zuCBUjK7JIgunoCCaNEWgakJlNGbEvDO6qA9EMQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Open Houses<\/h2>\n\n\n\n<p>Sellers need to get as many people as possible to experience a home. This drives demand and gets a better price for the client. Advertising open houses on social media is a great way to do this.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Keep these posts simple.&nbsp;<\/p>\n\n\n\n<p>\u2705 Provide key information like where and when it is, and how to register.&nbsp;<\/p>\n\n\n\n<p>\u2705 Include your best pictures, but save some surprises so the experience is memorable.&nbsp;<\/p>\n\n\n\n<p>\u2705 Let people know if you are putting on any hospitality, such as food.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Here\u2019s a good example from <a href=\"https:\/\/ckrealtor.ca\/?fbclid=IwAR39igedeDqBUkYj51ekJX_2ueo0Dh-7QSMAawrbnEeJxC_OxHAQOUyWrG4\">The Wiltons<\/a> on <a href=\"https:\/\/www.facebook.com\/thewiltonteam\/posts\/385253166943250\">Facebook<\/a>. The post provides enough images to generate excitement over the property. The main picture has bold graphics explaining when and where the open house will be taking place.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/1vPK9Kh94kvy21MTSzJ5A6ZOkovrRySziCRKDbbVwLFizV_tMShgiD0yMfuG51CSUZTt2gHMeadr4g7xqWEdfhvHayhk7JQIYlYHjOiRQ5dieeZBiA2eP1iOHFhkFZYiCSxxmsxUGdRk89h1JQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Closed Deals<\/h2>\n\n\n\n<p>Buying a home in today\u2019s competitive market is frustrating and stressful. Show that you\u2019re good at helping people find a property by showing pictures of yourself with happy clients just after closing.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Clients are at their happiest when you close, so get a picture.&nbsp;<\/p>\n\n\n\n<p>\u2705 Don\u2019t wait until the moving day, as this will be stressful for them.<\/p>\n\n\n\n<p>\u2705 Try to include the whole family in the post.&nbsp;<\/p>\n\n\n\n<p>\u2705 Try to tell a story in the post, e.g., have they moved for a reason? Did they overcome challenges?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Michelle Gosselin Ervin\u2019s post below shows that this deal is more than just a financial transaction\u2014she has helped a family to build new roots.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/zS7VRtwMbRiYqYzfJB2OU0UxOxXd4VB4KhY6G4MofNmeHztG2lIZ1PGdrqarYapEqEPr9JYrAyiZmWcgnm9JfhJRjGnLNnZhZCYVQzeniIS1yvB_PMCZ-CzDekZM2J22DJ2bjV1rvHDRrOqAXw\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Closing Anniversary<\/h2>\n\n\n\n<p>A great way to stay in touch with former clients and show you care about them is to create \u2018closing anniversary posts\u2019. It\u2019s also a good way to get more mileage out of old social media content as you can use the previous photos.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Set yourself a calendar reminder a year from the closing date.&nbsp;<\/p>\n\n\n\n<p>\u2705 Or you could schedule the anniversary post a year in advance.&nbsp;<\/p>\n\n\n\n<p>\u2705 Check in with the client. Write about any life changes, like a new baby or job, in your post.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Below is a good example from Brian McCommon. Brian\u2019s image isn\u2019t the most exciting, but his post uses storytelling to show how he helped this family relocate to a new life.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/KOvk6LwSvcx-eSDaxdRjvxNNsflRQnoaRQObTOXu1JIisyOknR-LKjpeDYywTv0FatL8AhEk3Ie10Shj0xm4qBQ53lZ_nFZhzM_RXleDI5KKKek4ZOH-1xq-6_V0MSVepQ3DI9rOgvqqpGCkrg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Client Testimonials&nbsp;<\/h2>\n\n\n\n<p>Having a client tell people how happy they are with your service is the best marketing you can get. Testimonials can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Show how good you are at buying and selling property.<\/li><li>Give an insight into how you work.<\/li><li>Highlight your niche or area expertise.<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 <strong>Ask for a testimonial upon closing.<\/strong> This is when the client is at their happiest, so they are more likely to agree to it.<\/p>\n\n\n\n<p>\u2705 <strong>Don\u2019t be afraid to make changes.<\/strong> Tidy up the client\u2019s grammar and spelling and pull out the best bits to make it as impactful as possible.&nbsp;<\/p>\n\n\n\n<p>\u2705 <strong>Create a graphic. <\/strong>This will help make the testimonial stand out in people\u2019s feeds. Most social media platforms provide templates for doing this.&nbsp;<\/p>\n\n\n\n<p>\u2705 <strong>Ask if you can name the client in full<\/strong>. This adds credibility by proving the review is real and showing the client is happy to be associated with you.<\/p>\n\n\n\n<p>\u2705 <strong>Name the area.<\/strong> This shows potential clients that you know this market. If you specialize in a certain type of property, make sure you highlight that as well.&nbsp;<\/p>\n\n\n\n<p>\u2705 <strong>Tag the client.<\/strong> If the client is happy to be named, then you can also tag them in the picture using your personal account. Their friends will see it and they may think of you next time they come to buy or sell a property.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Below is an example from the <a href=\"https:\/\/www.facebook.com\/weibelreeseweyheKBB\">Suzy Weibel and Jillian Reese Weyhe Team<\/a> at <a href=\"https:\/\/weibelreeseweyheteam.1kbb.com\/?fbclid=IwAR1Bh-JXYPvXmrE_jyAd9WxCYSvR9EMc5QchqqFtKfd0YE6iCdbd-4GMFuc\">Kissinger Bigatel &amp; Brower Realtors<\/a>. While they haven\u2019t named the client, they have included a link to the original review. They also use the post as an opportunity to ask clients to post their own testimonials.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Fi2a4N_15OvyT-_D23V4fTzIFSQ5bsyL9V9gUNKrd4NQymhL3HgENgyRUzhWW2NB9n8KyWQ56H6S7ekjm8kFoZJQJy1PA6aEzAAvNEDVZU6roqu-hXUm0_-bc7G_RMOeLz73dhIa5-tsz5ej3w\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Client Appreciation Events<\/h2>\n\n\n\n<p>Creating social media posts about your appreciation events shows that you care about your clients and like to stay in touch with them.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Post before, during and after the event to drum up excitement.<\/p>\n\n\n\n<p>\u2705 Create a hashtag for the event to connect all posts relating to it.<\/p>\n\n\n\n<p>\u2705 Take plenty of images at your event so you can use them on social media.<\/p>\n\n\n\n<p>\u2705 Encourage attendees to take pictures and post them too.<\/p>\n\n\n\n<p>\u2705 Assign someone to take pictures, or employ a photographer.&nbsp;<\/p>\n\n\n\n<p>\u2705 Encourage attendees to take photos at the event and post them.&nbsp;<\/p>\n\n\n\n<p>\u2705 Ask clients to like photos you post when you send a post-event thank you message.<\/p>\n\n\n\n<p>\u2705 Tag all attendees into the pictures using your personal account.&nbsp;<\/p>\n\n\n\n<p>\u2705 Also, tag any companies or organizations that helped host the event.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Below is a good example from <a href=\"https:\/\/www.facebook.com\/LucineTarmanRealtor\/\">Lucine Tarman<\/a> of <a href=\"https:\/\/www.tarmanco.com\/?fbclid=IwAR1mNhjvrZmEMRzchiE1oYfaMoE0JL8F2lTI82tfYaZhexY3deg8ZqfExs8\">Tarman &amp; Co. Realty<\/a>. Lucine has taken her own photos but has tagged all of the businesses involved. She has also included her business\u2019s hashtag. This post could be improved if Lucine had also tagged the attendees.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/QvIxWJhmoVqAs16cZrbwXfPqcd0L4C3fVAS5NHfvEbH7LBJTdesIr_MHtzQpZ8P50wIXQMVumCA9WNzwcpiamFNenNYYKO3mimFQXDrVkTR39WfVUnQ6Wip4UWFVFnDAZkW6Zgg-DOA6jj_VlA\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Volunteering<\/h2>\n\n\n\n<p>Getting involved in community groups and volunteering is a great way to give something back to the community and expand your sphere of influence. It\u2019s also a good way to show your clients that you care about your community.&nbsp;<\/p>\n\n\n\n<p>Here are a few tips for getting the most out of volunteering posts:<\/p>\n\n\n\n<p>\u2705 Bring a camera and get someone to take pictures of you getting involved.<\/p>\n\n\n\n<p>\u2705 Tell people why the charity you help is so important to you.<\/p>\n\n\n\n<p>\u2705 Explain the charity\u2019s purpose, who it helps, why it\u2019s important and how others can help.<\/p>\n\n\n\n<p>\u2705 Tell people what you achieved on the day that you helped out.<\/p>\n\n\n\n<p>\u2705 Don\u2019t include sales pitches\u2014this will make your participation seem disingenuous.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Below is a great example from Canadian company, North Group Real Estate. They spent the day <a href=\"https:\/\/www.youtube.com\/watch?v=_UNBL98lQhc\">helping a local charity<\/a> to build a home for a family in need.&nbsp;<\/p>\n\n\n\n<p>They brought a film crew along and captured the whole thing. In the video, the company suggests that being a North Group client helps to support projects like this.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/9FSkcugI_r_4NdhOHAhcz8iL5vBza5YQ6xzZbkszi2jp1Upyg6Zr1Q-r6h8thpVddev_DykA63GTG11dVdKpp6a5qfyNf9dD5xdJPZGFl4BRHUKMHS7GZP9P8UUn3g5WhCjMlBxuY4Q6gVJ0cg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">New Real Estate Agents<\/h2>\n\n\n\n<p>Social media posts celebrating new staff or real estate agent hires shows that your real estate business is successful and growing. It also allows potential clients to learn about the people they would be working with.<\/p>\n\n\n\n<p>\u2705 Use a high-quality professional photo.<\/p>\n\n\n\n<p>\u2705 Describe the new team member\u2019s skills and experience.<\/p>\n\n\n\n<p>\u2705 If this person brings new expertise to your brokerage, make this clear.<\/p>\n\n\n\n<p>\u2705 Explain how they will help clients.<\/p>\n\n\n\n<p>\u2705 Including a few personal facts helps make them relatable.&nbsp;<\/p>\n\n\n\n<p>\u2705 Include their contact details so that people can get in touch with them.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Here\u2019s a good example from <a href=\"http:\/\/www.deasypenner.com\/\">DPP Real Estate<\/a> on <a href=\"https:\/\/twitter.com\/deasypenner\">Twitter<\/a>.&nbsp;<\/p>\n\n\n\n<p>The post explains the value that Stephanie will bring to clients and how to contact her. The business-card style of the image is a nice touch, suggesting that clients should keep Stephanie\u2019s details for when they want to contact her.<\/p>\n\n\n\n<p>The post links to a blog that includes personal facts about Stephanie, as well as information about her style of working.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/naqlOoiaTbf-YWWkJsCEq9fABsdft_kGG0G_EkjZE8Tfx7AlTfhH4IdVQR3CzdJqokybx40xElAVMt96xWXmojxdBK5e-EEXoO5on8ngGqFHsNJaLVBg201fq0DrzYSAdIpHjg-F_bjaXMejQg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Real Estate Agent or Client Success<\/h2>\n\n\n\n<p>Finding good real estate agents is a critical part of running your own brokerage. Good real estate agents are rarely out of work, so you need to encourage them to come and work for you.<\/p>\n\n\n\n<p>Social media is a great way to do this. By posting about your real estate agents\u2019 successes you show customers that you care about your staff, and that people who work for you are successful.&nbsp;<\/p>\n\n\n\n<p>\u2705 Include a photo of the employee, preferably receiving a gift for their hard work.<\/p>\n\n\n\n<p>\u2705 Make the post energetic and positive.<\/p>\n\n\n\n<p>\u2705 Explain what they achieved.<\/p>\n\n\n\n<p>\u2705 Describe any challenges they faced along the way.<\/p>\n\n\n\n<p>\u2705 Explain how their skills or personality helped them achieve this.<\/p>\n\n\n\n<p>\u2705 Invite others to congratulate them.<\/p>\n\n\n\n<p>\u2705 Tag their personal profile into the post so friends and family can also send praise.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Below is a good example from <a href=\"https:\/\/www.drgtxrealestate.com\/?fbclid=IwAR1dDA4wwwbXJIL3-mCFy3HESEyfFp0knG8RmjskFob-philG3dKpU-FzsA\">Dynamic Real Estate Group<\/a> on <a href=\"https:\/\/www.facebook.com\/DRGrealtors\/?__cft__[0]=AZXAuoGAmDyAnCKx5bUjdg9L7gve-Yh0IilDrA7Je5mDNKU7EpIcjY6uaZ7RuXD4gUhPMuPebXom94qH425nodGr5aROGmpfBWrfQNLxILW5jgekD8WDoMH6XM0A_suxrl2EK9f0oezcQT2BiBWGkFqK&amp;__tn__=-UC%2CP-R\">Facebook<\/a>. The company posts a celebration every month for each real estate agent who manages to close $1 million or more in deals.<\/p>\n\n\n\n<p>This is great for staff morale and shows clients how successful the business is. Real estate agents who see this and are making fewer sales may think the company offers more opportunities.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/6dsYiVJNwGKCcneIdvkxI3nWZGwBe07Pa3oKERLyRt3n8wrMcaQR7y8elsvhT1gohdC6yiKnWpTw9H0cwZI7B3qdif8gJMaMwI3AeFKmAYSfjeVMhbjmTwzZ-jRim0Crx3rGd30PywRZdg-oUQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Highlight Your Real Estate Business Niche<\/h2>\n\n\n\n<p>Focusing on a niche makes it easier to gain a reputation and be clearer and more targeted in your marketing.<\/p>\n\n\n\n<p>\u2705 Highlight what you specialize in by posting about it on social media regularly.&nbsp;<\/p>\n\n\n\n<p>\u2705 If you bring in any new specialisms you can talk about that too.<\/p>\n\n\n\n<p>\u2705 Focus on the value you provide the client. So if you sell celebrity homes, highlight your discreet service.&nbsp;<\/p>\n\n\n\n<p>\u2705 Comment on how local and current events impact your niche and what it means for clients.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p><a href=\"https:\/\/www.elliman.com\/\">Douglas Elliman Real Estate<\/a>\u2019s post shows that the company is <a href=\"https:\/\/www.linkedin.com\/posts\/douglas-elliman-real-estate_douglas-elliman-i-farm-ranch-division-activity-6917121565415342080-3dsJ\/?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\">moving into a new niche<\/a>. This post could be improved by explaining the benefits to customers. At the moment it focuses more on the brokerage\u2019s future business plan, which won\u2019t be useful for people looking to buy a ranch.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/o1fyVuNraPslKh8Y3qrHVe0X3x8BFseE9Y7Thx3fGjdfZ0pjG6FF_yDu8vvQrD0NzjOG7c5KN5-Jdl4p5emOX5n6sAAlHRJY2Al1NFyfhawwdLLcaxFRu3myhoQ-sHdOPGPxvaM8w6MU-5Or-g\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Facts about Your Local Market<\/h2>\n\n\n\n<p>A successful real estate broker doesn\u2019t just sell houses. By marketing your area or niche you encourage people to move there, which increases demand for your services.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Use facts and figures about your area\u2019s economy and lifestyle.<\/p>\n\n\n\n<p>\u2705 Highlight some attractive local landmarks, like national parks or beaches.<\/p>\n\n\n\n<p>\u2705 Give an insight into local amenities like shopping, sports clubs, dining, etc.<\/p>\n\n\n\n<p>\u2705 Make your post easy to read by focusing on just a handful of points.<\/p>\n\n\n\n<p>\u2705 If you have more to say, link to an article on your website.<\/p>\n\n\n\n<p>\u2705 A beautiful picture or video sells your area better than a well-written post.<\/p>\n\n\n\n<p>\u2705 Make it clear who is best suited to the area. Is it ideal for nature lovers or bohemian city dwellers?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Here\u2019s another example from <a href=\"https:\/\/www.linkedin.com\/posts\/nickiandkaren_11-must-visit-calabasas-restaurants-in-2022-activity-6901529683255549952-tUwj?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\">Nicki &amp; Karen Southern California Luxury Real Estate<\/a>. They produce a guide to each of the neighborhoods they serve and post them on social media. This particular guide talks about Calabasas and focuses on the area\u2019s excellent restaurants.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/brnRRg3xugn8t5zQmDRckN_YH9cwSsezZaYsxIeW0NS9XWL9k4dRWn3MzPX7bQDYILNVKY2fOfdDCe1vbkgSq_9pExO9_Np910i_ClCryoTVppPcG_Xb2OVkGjpt0Tl0s95_ZidR326TZTlZuQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Old Pictures of Your Area<\/h2>\n\n\n\n<p>Another way to generate interest in your neighborhood is to post images of it from a bygone era. Although this won\u2019t directly generate leads, it shows your knowledge of the local community and builds credibility. People will be keen to share their memories and it will generate lots of discussion.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Make sure people know what the image is of and where it is.<\/p>\n\n\n\n<p>\u2705 Make a \u201cthen and now\u201d post by recreating the image in the present day.<\/p>\n\n\n\n<p>\u2705 Provide a little bit of history on the area or property in the post.<\/p>\n\n\n\n<p>\u2705 Use a hashtag to connect all of your historic images.<\/p>\n\n\n\n<p>\u2705 Use an existing hashtag for your neighborhood in the post so local people see it.<\/p>\n\n\n\n<p>\u2705 Use trending hashtags for nostalgic images. #throwbackthursday is a good example.<\/p>\n\n\n\n<p>\u2705 Invite others to comment and post their own images.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>This post from <a href=\"https:\/\/www.facebook.com\/California-Advantage-Real-Estate-262655917104070\">California Advantage Real Estate<\/a> is a great example of a historic image with a good story to back it up. The post could be improved by using hashtags and inviting people to comment.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/OT12KdPbVhZa6RFAMYkxWfYP960rxdLkNyVbeHT0yHgCABK_yAOVuOhEXWt97CZQVyGQ2r6D7PnMi22t48n9PZGZZuZDMXJFCDNHOOuq8x0LKV8gIlSZHM-kmSghdU-kMuTR3iy4YbVZ7PW4IQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Public Holidays&nbsp;<\/h2>\n\n\n\n<p>Wishing people happy holidays is a simple reason to post a personal message to your clients. This helps keep you top of mind.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Use holidays as an excuse to post regularly.<\/p>\n\n\n\n<p>\u2705 Post celebrations of holidays from all religions.&nbsp;<\/p>\n\n\n\n<p>\u2705 Try to think out of the box and show your personality.&nbsp;<\/p>\n\n\n\n<p>\u2705 You could even post about <a href=\"https:\/\/www.timeanddate.com\/holidays\/fun\/\">spoof holidays<\/a>.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Below is an example from <a href=\"https:\/\/www.christophechoo.com\/\">Christophe Choo<\/a> on <a href=\"https:\/\/twitter.com\/Christophechoo\/status\/1515720383135031302\">Twitter<\/a>. Christophe posts a&nbsp; picture of bright flowers every holiday. His posts have nothing to do with real estate or even the holiday he is celebrating. Instead, they are eye-catching and show off his love of flowers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/2EUqxriFyTlV4IHSPYCjinaSaDcqwS7DI4mAIcu3zIzytGZ4XhHMiXsg1jxN11MTJnjEQIYycnAe1_VtmuvskXkuqk2BQ-Zz4kcFhbprLUIJP2jVq5o-Zjhu0NPtacCGifgXhE6Ro1IGRhvJgg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Personal Posts&nbsp;<\/h2>\n\n\n\n<p>Clients want to work with people they trust, and they are more likely to trust someone they know. Posts give insight into your personal life and help people get to know you better.&nbsp;<\/p>\n\n\n\n<p>These posts could be about anything appropriate. The aim is to show that you are an interesting and active person who it would be fun to do business with.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>Here are some post ideas:<\/p>\n\n\n\n<p>\u2705 Family holiday photographs<\/p>\n\n\n\n<p>\u2705 Dinner dates<\/p>\n\n\n\n<p>\u2705 Playing sports<\/p>\n\n\n\n<p>\u2705 Watching your favorite team<\/p>\n\n\n\n<p>\u2705 Visits to interesting local attractions<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Here\u2019s an example from the <a href=\"https:\/\/www.instagram.com\/max.shein.team\/\">Max Shein Team\u2019s<\/a> Instagram. The husband and wife duo&nbsp; posted a video of a family day out to a monster truck show. This helps sell their image of being family oriented.&nbsp;<\/p>\n\n\n\n<p>Potential clients with young families may feel that the Max Shein Team would better understand the issues facing them than a realtor without a young family.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Ryrgl47q12duKCXs7Dcu1Di9yUpq4oOQ_2uY5XkojQWdOrwzHDAJmZTsJ6LTEbXDnbayEtxRSFhdniCuIzF0glG4jBc65E_3_tlGQekkEo8tmPeeAlgmPt779IMMQs4g1tHCLYcVNHMuE0Ov2Q\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Guides&nbsp;<\/h2>\n\n\n\n<p>Most people only buy or sell a property a few times in their lives. This means they will be unfamiliar with the process. Posting guides on social media helps them navigate the housing market and the process of buying or selling property.<\/p>\n\n\n\n<p>Guides are also great for generating leads as they show off your expertise, increase trust and allow you to capture prospect contact details.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Posting your guide as a LinkedIn article makes it easier for users to find it on the platform.<\/p>\n\n\n\n<p>\u2705 Keep the language simple\u2014avoid using jargon in your post or in the guide.<\/p>\n\n\n\n<p>\u2705 Including an eye-catching statistic from your guide in the image will increase engagement.<\/p>\n\n\n\n<p>\u2705 Pose a question in the post that sums up the challenge your guide solves.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/billgassett_realestate-realestatetips-activity-6928059417749823488-apIN\/?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\">Bill Gassett<\/a> posts useful guides regularly. These are usually guest posts on well-known real estate websites. This is a great way to build credibility with the reader\u2014Bill \u201cborrows\u201d the authority of these larger websites, making his expertise more convincing. Bill\u2019s profile on Activerain.com links back to his website, allowing him to generate leads.&nbsp;<\/p>\n\n\n\n<p>However, Bill would generate more views of his article on LinkedIn if he posted it as an article on his profile.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/XDk4cwbfCc5w2j46pcW5qy3dwe-sWefSIcxW_DMeaYl8dur2lKUj48ltgd1SGFaG1VkZGnPG8LCrhSsUrXGArMJRhaX6kwYwWql25Pwify_qXAhWTdbr7EevWIrWvUpeQoYQfHmz01oqjYMODQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tips&nbsp;<\/h2>\n\n\n\n<p>Your main area of expertise is in buying and selling property. But your advice to clients doesn\u2019t have to end there. You can also post helpful tips about other things connected to getting a new home.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Ideas:<\/h5>\n\n\n\n<p>\u2705 Interior design and d\u00e9cor<\/p>\n\n\n\n<p>\u2705 Moving day tips<\/p>\n\n\n\n<p>\u2705 Landscape gardening<\/p>\n\n\n\n<p>\u2705 Your state\/city\u2019s most desirable neighborhoods<\/p>\n\n\n\n<p>\u2705 Home maintenance<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Link your post to a blog article on your website\u2014this helps drive traffic to it.<\/p>\n\n\n\n<p>\u2705 Pose a question that your article helps solve to encourage people to click.<\/p>\n\n\n\n<p>\u2705 Include a professional photo that reflects your post\u2019s subject.<\/p>\n\n\n\n<p>\u2705 Use hashtags that are trending on the subject.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>In this example, <a href=\"https:\/\/publish.twitter.com\/?query=https%3A%2F%2Ftwitter.com%2FLIRealEstate01%2Fstatus%2F1405930245220413441&amp;widget=Tweet\">Ryan Ranellone<\/a> has posted about a niche topic\u2014guest bedroom decor. The post is short and punchy and encourages people to visit the article. Interior decor is a popular subject, and Ryan could have generated even more interest in his post if he had used hashtags.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/YXsZcAsGRCHAVQhWKmAcHrWfG2if_yAzh8luVqd_M-dqcbt2S_2ptMwycdobZ3qDx_LlWqkaEfjQdbMvMkBdhOZFWG_PgEvLKA3-hV0mC6p0a6zHvBjzm60E7rcLPRMs9u7IyJEIGYycVdkx3g\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Contests<\/h2>\n\n\n\n<p>Everyone loves free stuff! Competitions are a great way to meet new prospects or get back in touch with existing clients.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Social media platforms have contest guidelines that need to be followed. Here are <a href=\"https:\/\/www.facebook.com\/policies\/pages_groups_events\/\">Facebook\u2019s<\/a>.<\/p>\n\n\n\n<p>\u2705 Make sure the post clearly explains how to enter and what they will win.<\/p>\n\n\n\n<p>\u2705 Set a clear deadline for entries.<\/p>\n\n\n\n<p>\u2705 Post a picture of the winner and get yourself in the shot too (if possible).<\/p>\n\n\n\n<p>\u2705 Competitions can either be run on your public feed for anyone to enter\u2026<\/p>\n\n\n\n<p>\u2705 \u2026or a private group and only be available to a select audience\u2014like your existing clients.<\/p>\n\n\n\n<p>\u2705 Ask the winners to comment and share your post.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Carolyn Carnes\u2019 <a href=\"https:\/\/twitter.com\/carolyncarnes\/status\/1518243493960986624\">tweet <\/a>mixes announcing the winner with telling people how to enter the next competition. This is effective because it shows that people do win, which encourages people to sign up.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/1UyC7btBOAL5HtuIEaxxCmR-StqkZUInoiv3N_vghssIK-UIo9uei53SOPgbfJoOCY3mTVPTaaLzRiZsbxiIyNSrKLg4HNk0vxglb0pOU36WjiQXiL-4o9nBdiryjbnePBZe_yrLitzSOXzeRg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Market Statistics<\/h2>\n\n\n\n<p>Most of your clients won\u2019t know if it\u2019s a good time to buy or sell. They might not even know if the asking price of the property they want is good or not. Regularly posting market statistics from your area makes your social media feed a vital resource for potential clients.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Use your MLS to find stats<\/p>\n\n\n\n<p>\u2705 Create an attractive infographic<\/p>\n\n\n\n<p>\u2705 Make sure the post explains who this information is for<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Ideas:<\/h5>\n\n\n\n<p>\u2705 Average house prices in your area<\/p>\n\n\n\n<p>\u2705 Average selling price (do they sell for more?)<\/p>\n\n\n\n<p>\u2705 Average number of bids per listing<\/p>\n\n\n\n<p>\u2705 Average number of days on market<\/p>\n\n\n\n<p>\u2705 Total number of properties sold in your area last month<\/p>\n\n\n\n<p>\u2705 Total value of properties sold in your area last month<\/p>\n\n\n\n<p>\u2705 Average house buyer age<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Here\u2019s a <a href=\"https:\/\/twitter.com\/Christophechoo\/status\/1518799602287218688\">good example<\/a> from Christophe Choo on Twitter. He has collated market stats from Santa Monica to help buyers and sellers understand the market there. He has explained whether each stat has gone up or down. This helps readers understand the market\u2019s direction.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/QeaqaGssPa-A-1qKxnHZSnsQof3XBF5Ly7sZVF2bewPxrlKbkdmobXp1iEywrK_Q0KF2Ee-z3TM4OHpE_su2jStJk71zBlhYPinTKusJ8lctcelLSCWZI0gNiwwugaAwIy8MoP90wm0xnL_odQ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Your Opinion<\/h2>\n\n\n\n<p>Posting your opinions about the real estate industry, your local market and anything else relevant to your clients will help build authority and trust with them.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pro tips<\/h5>\n\n\n\n<p>\u2705 Make sure you have something interesting, useful or relevant to say<\/p>\n\n\n\n<p>\u2705 Give your opinion credibility by using facts or stats, or by linking to newspaper articles<\/p>\n\n\n\n<p>\u2705 Be thought-provoking, but avoid being political or controversial<\/p>\n\n\n\n<p>\u2705 Use hashtags to help people interested in the subject find your posts<\/p>\n\n\n\n<p>\u2705 Invite people to give their thoughts in the comments section<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recent example<\/h5>\n\n\n\n<p>Here\u2019s a good example from <a href=\"https:\/\/www.linkedin.com\/posts\/marcus-%26-millichap_is-an-economic-recession-on-the-near-term-activity-6917120118242123776-Kac6?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\">Marcus and Millichap<\/a> on LinkedIn. It doesn\u2019t provide any opinion or answers. Instead, it encourages the audience to watch the video. This is done by providing a number of facts and then posing an urgent question.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/-6XJKdh0RF6e39PUhZBZQOvOgqbeLg2PUPrLKDgl53c-1UHv_82pWPt4duny3SNTI_6OzraHb7EW2VUT8KrFadsDeZZL7O14fR8jvR8cUKFBFSBk_2My96cTlsTjnUASTA-QkOHK7LyiD13IAw\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Boost Your Real Estate Marketing Strategy with Social Media<\/h2>\n\n\n\n<p>In this article, we\u2019ve provided you with 19 ideas for posts for your brokerage.&nbsp;<\/p>\n\n\n\n<p>But this list isn\u2019t comprehensive\u2014there are hundreds of things that you could post about.<\/p>\n\n\n\n<p>The best approach is to try each of them out and see which generates the most interest amongst your social media contacts.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate social media posts are a great source of leads that require relatively little effort. A recent survey by the National Association of Realtors (NAR) found that social media gave its members the most quality leads of any digital &hellip; <br \/><a href=\"https:\/\/www.paperlesspipeline.com\/blog\/real-estate-social-media-posts\" class=\"excerpt-continue-reading\">Continue reading <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-3979","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Estate Social Media Posts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paperlesspipeline.com\/blog\/real-estate-social-media-posts\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Social Media Posts\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paperlesspipeline.com\/blog\/real-estate-social-media-posts\" \/>\n<meta property=\"og:site_name\" content=\"Effective Transaction Management Tips for Real Estate\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/paperlesspipeline\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T14:18:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-08T18:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh3.googleusercontent.com\/p0VBrFcxGCGuwHrP5rCIqTeREavO3hfSJ3k-4OIs8h_7f6mnD1CqvxppuM1H6YKRY1L_stbqFSgFx5Oqvx23N2NppSyF89zaWsLARxngC__zuCBUjK7JIgunoCCaNEWgakJlNGbEvDO6qA9EMQ\" \/>\n<meta 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