{"id":3088,"date":"2020-01-15T18:09:51","date_gmt":"2020-01-15T23:09:51","guid":{"rendered":"https:\/\/www.paperlesspipeline.com\/blog\/?p=3088"},"modified":"2024-06-11T20:27:33","modified_gmt":"2024-06-12T00:27:33","slug":"3-ways-to-generate-custom-real-estate-transaction-reports","status":"publish","type":"post","link":"https:\/\/www.paperlesspipeline.com\/blog\/3-ways-to-generate-custom-real-estate-transaction-reports","title":{"rendered":"How You Can Use Real Estate Reports To Supercharge Your Business Decisions"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdY7B7K_qlGTdTs4c3K3RdbDErd6CYuB7zIMRpEbSbCNEbSPBnrNFybv_ohY07L6SdvT15WYAOGcqSzil0k-LncNdyc_1g8syjS2vAwPINQqBOo8E7e6j0p4-AzcVMbXJiwmAJTwqbEOAnCL0rrLF9xkoNr?key=C-uPFF9SmXa2gDLZ1h5pwQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Every decision made within your real estate company should be data-driven. However, only <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/11\/08\/stop-making-assumptions-using-data-to-drive-your-business-decisions\/?sh=4b89539b63ec\">25% of businesses<\/a> use data to run their operations effectively.<\/p>\n\n\n\n<p>The right real estate reports can help you make informed decisions about recruitment, coaching, and marketing investments based on a consistently clear picture of your company\u2019s performance and agent production.<\/p>\n\n\n\n<p>Internal data and reports can also provide necessary insight into company trends, pending commissions, and other critical aspects of your business.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t repeat the mistake that 75% of businesses are currently making. Rely on real reports to inform your decisions.<\/p>\n\n\n\n<p>In this article, we discuss where you can find reliable data to make the right decisions for your real estate business. We\u2019ll also share how our tool can help you generate reports to supercharge your operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Real Estate Reports?<\/h2>\n\n\n\n<p>There are two types of real estate reports you can rely on to make data-driven decisions about your business. The first is research conducted by third parties like the <a href=\"https:\/\/www.nar.realtor\/\">National Association of REALTORS\u00ae (NAR)<\/a>.<\/p>\n\n\n\n<p>The second is custom reports that are generated by the tools and systems you use within your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Latest Research and Resources<\/h2>\n\n\n\n<p>These real estate reports typically include information on the selling and buying of properties. Some types of real estate data may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sale prices.<\/li>\n\n\n\n<li>Transaction dates.<\/li>\n\n\n\n<li>Property characteristics.<\/li>\n\n\n\n<li>Interest rates.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Government agencies and online platforms often collect data on market trends, property location, existing home sales, mortgage rates, and transaction dates.&nbsp;<\/p>\n\n\n\n<p>Other sources of reports include the National Association of REALTORS\u00ae and other trade organizations.&nbsp;<\/p>\n\n\n\n<p>For example, the NAR has valuable reports on its website pertaining to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The housing affordability index.<\/li>\n\n\n\n<li>Pending home sales.<\/li>\n\n\n\n<li>Existing home sales.<\/li>\n\n\n\n<li>The outlook of the commercial real estate market.<\/li>\n\n\n\n<li>The 2024 rental market.<\/li>\n<\/ul>\n\n\n\n<p>These reports and resources can provide you with details about home buyers and sellers or the household income of typical real estate investors, for example.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcDOGAARWO2ceXBV7u68DHWIWhVjLGzdZhHgERDpQCpjQuDDRmkF4NmgN_GGsyNpPoybs0hpBARHuHalGhENsWciWUl-BGPhjNQJZVUrgTZ2oVO56SazDbURTUUtfm0eEWxlRIgDyY2uvWR8DWWdlGBC32b?key=C-uPFF9SmXa2gDLZ1h5pwQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Your multiple listing service (MLS) may also be able to provide you with some real estate data for the area in which you operate.&nbsp;<\/p>\n\n\n\n<p>Analyzing real estate reports can give you detailed insight into how your business is performing compared to others, housing market trends, economic growth, and the practical steps you can take to improve your company.<\/p>\n\n\n\n<p>There are several other ways your business can benefit from real estate data and reports:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u27a1\ufe0f Market analysis<\/h3>\n\n\n\n<p>Data can help you understand the current state of the market you operate in, including trends in property prices and demand. This can inform how you price properties, advise your clients, and identify opportunities for your business to outperform the competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u27a1\ufe0f Client consultation<\/h3>\n\n\n\n<p>Your clients rely on you for expert advice on selling or buying property. Using the insights provided in real estate reports, you can give your clients accurate information about market conditions, comparable sales, and property valuations.&nbsp;<\/p>\n\n\n\n<p>This helps them make better decisions, and they\u2019ll likely be more satisfied with your services if you can provide them with in-depth insight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u27a1\ufe0f Competitive analysis<\/h3>\n\n\n\n<p>The market you operate in is likely to be highly competitive. You need your real estate business to stay a step ahead of the rest. You can do this by analyzing reports that pertain to competitor activity and pricing strategies. This can help you adjust your strategies to attract more clients and close deals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u27a1\ufe0f Regulatory compliance<\/h3>\n\n\n\n<p>Real estate professionals carry the responsibility of adhering to numerous regulations and laws, often varying from one state to another. Accurate data and reports can help you ensure compliance with legal requirements within your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u27a1\ufe0f Marketing strategies<\/h3>\n\n\n\n<p>Effective marketing is crucial if you want to attract buyers and sellers and close more deals. You can use reports from the NAR or your MLS, for example, to identify your target market.&nbsp;<\/p>\n\n\n\n<p>Data can also help you determine the most impactful marketing channels for your business to be present on and tailor your messaging to reach potential clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u27a1\ufe0f Negotiation support<\/h3>\n\n\n\n<p>Data can give you leverage when it comes to negotiations with buyers or sellers. You can use market-related data and comparable sales to justify pricing recommendations and negotiate the right terms on behalf of your clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Internal Custom Reports<\/h2>\n\n\n\n<p>While the data discussed above may help analyze the property market and determine how you can keep up with emerging trends, it doesn\u2019t necessarily help you understand where your business is lacking and what you can do to improve.&nbsp;<\/p>\n\n\n\n<p>The challenge with these sources of information is that they often don\u2019t pertain directly to your business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf6BOHhai_4PTZQVsJ_dxWt4sLAUjm_iQ-b_r3NnAXadmrYVFCVy7oGJBigvhlArclKZXK1kKNVlgaUZQAwfesQkkIMwK9xBJ3ui1InjeFW1G9ZCZEItqDDl6ibRp8babdXJE_C-sRvRZPUTMrdeE8v_m86?key=C-uPFF9SmXa2gDLZ1h5pwQ\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.freepik.com\/free-vector\/office-workers-analyzing-researching-business-data_6974920.htm#\">Freepik<\/a>\u00a0<\/figcaption><\/figure>\n\n\n\n<p>If you want in-depth insights into how your business is performing, you might want to consider investing in a tool that can help you extract data about your company to make informed decisions.<\/p>\n\n\n\n<p>Transaction management software like <a href=\"https:\/\/www.paperlesspipeline.com\/\">Paperless Pipeline<\/a> can provide you with custom reports where you can get insight into aspects of your business like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How your agents are performing.<\/li>\n\n\n\n<li>Pending home sales within your brokerage.<\/li>\n\n\n\n<li>How many deals you\u2019re closing.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf7-_i-pBFuw_GHK-zzKoviJVAWW6vrZS3j-t8pw1nWJB1TMDw6q_q3H51fjzpr9BrzYoCsSvrNenUELiOBk4UiJkgRJk-ynkjLHruhwCtvf6ULwts53e-EStP7K9lYcnWjYPupmn-bPbJNYMrxJBTaL9_S?key=C-uPFF9SmXa2gDLZ1h5pwQ\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.freepik.com\/free-vector\/business-performance-analysis-with-graphs_3425212.htm#\">Freepik<\/a><\/figcaption><\/figure>\n\n\n\n<p>These insights can help you make decisions about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where your agents may need more support or training.<\/li>\n\n\n\n<li>When it&#8217;s time to hire more agents or administrative staff.<\/li>\n\n\n\n<li>Your sales volume and whether you have the resources to take on more transactions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Get the Right Reports for Your Real Estate Business<\/h2>\n\n\n\n<p>Investing in transaction management software like Paperless Pipeline allows you to adopt an even deeper, data-driven approach to business decisions.<\/p>\n\n\n\n<p>Here are the two types of reports you can generate with our tool to gain insights into your real estate business:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcc8 Download custom real estate transaction results<\/h3>\n\n\n\n<p>The first option on every Paperless Pipeline account dashboard is \u201cOpen Transactions\u201d\u2014and for good reason.&nbsp;<\/p>\n\n\n\n<p>Closing real estate transactions is the key to your business\u2019 success. This is why these property transactions should be at the heart of your process. However, you\u2019ll find that the number of property transactions grows as you experience increasing success.&nbsp;<\/p>\n\n\n\n<p>To make <a href=\"https:\/\/www.paperlesspipeline.com\/real-estate-transaction-management#tx-features-top\">managing transactions<\/a> simple, you can instantly filter results with seven attributes, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Status.<\/li>\n\n\n\n<li>Label.<\/li>\n\n\n\n<li>Side.<\/li>\n\n\n\n<li>Location.<\/li>\n\n\n\n<li>Date Range.<\/li>\n<\/ul>\n\n\n\n<p>Additionally, you can sort your property transactions by seven different dates, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Close date.<\/li>\n\n\n\n<li>Listed date.<\/li>\n\n\n\n<li>Accepted date.<\/li>\n\n\n\n<li>Status change date.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve applied your desired filters, you can download the results you generated. You can also completely customize how you want these reports displayed.<\/p>\n\n\n\n<p>For example, you can choose whether you want a report that shows only the columns of data that you see on your screen or if the downloaded report should contain all available transaction columns.&nbsp;<\/p>\n\n\n\n<p>To download custom transaction reports:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click the \u201cDownload\u201d button on the Transactions page above the displayed results.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Select the option to either include displayed or all transaction columns.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc7yX5LpAFaq8WqKt6SnHan-r3eHSxOxtCSGGnZ-OeMpti2SYmKcFmPxmZr4IpqI-27O6eKV-yCfd4SDYhjF4-DKNviFoq8zHp2JKzezy1vXd7j7j6h3SapuKD1U0Tn-dcZL92FK15V65Evjt7DDUflDJhM?key=C-uPFF9SmXa2gDLZ1h5pwQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>The Advanced Search section allows you to combine search and filter criteria for all the primary transaction fields\u2014including date fields\u2014saving you the time it takes to exclude unneeded property transactions manually. <a href=\"https:\/\/help.paperlesspipeline.com\/help\/pipeline-pro-previous-recordings#20\">Learn how to Build Custom Reports \u2192<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcc8 Download comprehensive real estate transaction data reports&nbsp;<\/h3>\n\n\n\n<p>A comprehensive list of all your property transactions may be useful if you need more than a filtered view of your open transactions.<\/p>\n\n\n\n<p>Paperless Pipeline allows admins to generate detailed transaction reports for the current year, the previous year, or the entire account. These transaction reports contain detailed information and, by default, include all data columns.&nbsp;<\/p>\n\n\n\n<p>To generate a yearly report:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click the desired spreadsheet option from the Downloads section of the menu on the left-hand side of the dashboard.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Download property transactions created in the current or previous year.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>You can also click \u201cFull Spreadsheet\u201d to download property transactions, regardless of the year they were created.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Once downloaded, you can open your report using your preferred spreadsheet application.&nbsp;<\/p>\n\n\n\n<p>From there, you can use macros, subtotals, filtering, and more to avoid repeating the same steps to customize your spreadsheets.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc8TjQ9BiXkhuOGb1SaECyFwxHmrTQkE8Cw634WBZDfzpytn7rgqR86EuO27kx8OX8M22Ycl1G0xhqv81EQm5PnmbzQTP_pxjlRH5IACWsTsV2um82jXwSeKCasIirM1XhJxsWfVYBb_yKRp6KsbJLL3Nal?key=C-uPFF9SmXa2gDLZ1h5pwQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Want to see powerful tips and tools that will allow you to produce the exact data you need in a fraction of the time? <a href=\"https:\/\/help.paperlesspipeline.com\/help\/pipeline-pro-previous-recordings#17\">Learn Spreadsheet Superpowers for your Pipeline Reports \u2192<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcc8 Connect Paperless Pipeline to your other data tools<\/h3>\n\n\n\n<p>If you prefer using your current data processing or tracking software, you can use Paperless Pipeline to connect to Zapier and provide a consistent source of transaction reports and data.<\/p>\n\n\n\n<p>Read our <a href=\"https:\/\/help.paperlesspipeline.com\/help\/paperless-pipeline-api-through-zapier?gad_source=1&amp;gclid=Cj0KCQjwncWvBhD_ARIsAEb2HW_JgeGjrI2t9tFtlJf_wiK7-PMyvK81MVdj0C83R9SqaW5rK6549pAaAjxKEALw_wcB\">full guide on connecting Paperless Pipeline with Zapier<\/a> for more information.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdRtsJ21LWHtdHl_D0OllSsQuaQeSTCregWAtPyPWXwpO-fOCwXtAeDTLMhEV7R8ze09ix-Wzf_gug7PGOVFTxV29-XV7X_dHYKxlEojw2r_FgF_bA5jhmvXBBkvrB1UW-S_8hyCQQ9igG7H4bhR8X_lY_c?key=C-uPFF9SmXa2gDLZ1h5pwQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>With Zapier, you can connect Paperless Pipeline to over 3,000 other apps. The seamless connection allows sending information from your property transactions to other apps with a simple status change.&nbsp;<\/p>\n\n\n\n<p>Learn more about connecting <a href=\"https:\/\/www.paperlesspipeline.com\/blog\/connect-paperless-pipeline-to-1500-other-apps-with-zapier\">Paperless Pipeline to your favorite apps \u2192<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mistakes to Avoid Using External Real Estate Reports<\/h2>\n\n\n\n<p>Brokers and real estate agents can all benefit from using the latest research in their roles. However, there are some errors to avoid when relying on external data:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u26a0\ufe0f Ignoring data quality<\/h3>\n\n\n\n<p>Not all the external sources of information you\u2019re analyzing are created equal. You should carefully evaluate the quality and reliability of the data you use, especially when it comes to decision-making.&nbsp;<\/p>\n\n\n\n<p>Ensure the reports you\u2019re analyzing come from reputable sources and are up-to-date, as using inaccurate data could lead to the wrong decisions for your business and clients.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u26a0\ufe0f Overlooking local market dynamics<\/h3>\n\n\n\n<p>As you already know, the real estate market can vary significantly from one area to the next. For this reason, try to avoid applying generalized trends to specific neighborhoods without considering the nuances of each locality.&nbsp;<\/p>\n\n\n\n<p>Failing to consider local market dynamics can lead to inaccurate pricing recommendations and even missed opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u26a0\ufe0f Neglecting client preferences<\/h3>\n\n\n\n<p>While data-driven insights are valuable, real estate professionals should also consider their client\u2019s preferences, goals, and risk tolerances.&nbsp;<\/p>\n\n\n\n<p>Not aligning data-driven recommendations with a client\u2019s individual needs and preferences can lead to dissatisfaction, deals falling through, and even lost business opportunities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real Estate Pros Love Paperless Pipeline<\/h2>\n\n\n\n<p>At a recent Paperless Pipeline roundtable event, transaction coordinator Brian Owens of Successful Closings LLC explained why Paperless Pipeline is the backbone of his business.&nbsp;<\/p>\n\n\n\n<p>\u201cWe work hard to have a good reputation,\u201d explained Brian. \u201cOur business is built on referrals, and our marketing is based on saying to agents we have a system in place; nothing is going to slip through a crack; we don\u2019t have dropped balls.\u201d&nbsp;<\/p>\n\n\n\n<p>He says that to ensure they\u2019re 100% on top of what\u2019s next or what\u2019s missing, all they have to do is glance at Pipeline and see the notes or the tasks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gain Deeper Insights with Transaction Management Software<\/h2>\n\n\n\n<p>The best decisions\u2014both for your clients and your real estate business\u2014are those driven by data.&nbsp;<\/p>\n\n\n\n<p>Keeping abreast of the latest research and reports is an effective way to ensure you\u2019re getting the right insights before making your next move.<\/p>\n\n\n\n<p>However, external reports can be limiting and may not provide you with the in-depth information you need to run a successful real estate business.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.paperlesspipeline.com\/\">Paperless Pipeline<\/a> is the ideal tool to generate comprehensive custom reports that can help inform your business decisions.<\/p>\n\n\n\n<p>However, reporting is just one small part of what we do. Your transaction coordinators, brokers, and agents will all benefit from how Paperless Pipeline handles property transactions. Our software ensures you\u2019re always on track and that nothing falls between the cracks.<\/p>\n\n\n\n<p>Visit our website today to get a <a href=\"https:\/\/www.paperlesspipeline.com\/\">free Paperless Pipeline trial<\/a> and experience the rich data you can access to make informed business decisions.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every decision made within your real estate company should be data-driven. However, only 25% of businesses use data to run their operations effectively. The right real estate reports can help you make informed decisions about recruitment, coaching, and marketing investments &hellip; <br \/><a href=\"https:\/\/www.paperlesspipeline.com\/blog\/3-ways-to-generate-custom-real-estate-transaction-reports\" class=\"excerpt-continue-reading\">Continue reading <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":3338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,13],"tags":[],"class_list":["post-3088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-features-in-paperless-pipeline","category-real-estate-transaction-management-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How You Can Use Real Estate Reports To Supercharge Your Business Decisions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paperlesspipeline.com\/blog\/3-ways-to-generate-custom-real-estate-transaction-reports\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How You Can Use Real Estate Reports To Supercharge Your Business Decisions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paperlesspipeline.com\/blog\/3-ways-to-generate-custom-real-estate-transaction-reports\" \/>\n<meta property=\"og:site_name\" content=\"Effective Transaction Management Tips for Real Estate\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/paperlesspipeline\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T23:09:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-12T00:27:33+00:00\" \/>\n<meta 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